Affect (rhetoric)
id:
affect-rhetoric-0-2806624
title:
Affect (rhetoric)
text:
Affect, as a term of rhetoric, is the responsive, emotional feeling (affect) that precedes cognition. Affect differs from pathos as described by Aristotle as one of the modes of proof and pathos as described by Jasinski as an emotional appeal because it is “the response we have to things before we label that response with feelings or emotions.” In further exploring this term, scholars recognized affect’s rhetorical role in literature, photography, marketing and memory. In 2012, Rogers described
brand slug:
wiki
category slug:
encyclopedia
description:
Emotional feeling preceding cognition
original url:
https://en.wikipedia.org/wiki/Affect_(rhetoric)
date created:
date modified:
2023-09-21T15:22:49Z
main entity:
{"identifier":"Q28457623","url":"https://www.wikidata.org/entity/Q28457623"}
image:
fields total:
13
integrity:
14