Alvin Eicoff
id:
alvin-eicoff-0-7849547
title:
Alvin Eicoff
text:
Alvin Maurey Eicoff was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Alvin_Eicoff
date created:
date modified:
2023-03-02T16:36:57Z
main entity:
{"identifier":"Q4738084","url":"https://www.wikidata.org/entity/Q4738084"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/1/16/Alvin_Eicoff_1950.jpg","width":540,"height":810}
fields total:
13
integrity:
14