Banner blindness
id:
banner-blindness-0-15917404
title:
Banner blindness
text:
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise. The term banner blindness was coined in 1998 as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. The information tha
brand slug:
wiki
category slug:
encyclopedia
description:
Tendency to ignore banner-size notices
original url:
https://en.wikipedia.org/wiki/Banner_blindness
date created:
date modified:
2024-04-10T00:40:06Z
main entity:
{"identifier":"Q1067778","url":"https://www.wikidata.org/entity/Q1067778"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/c/cd/Old_FOTP_homepage_%28cropped%29.png","width":894,"height":562}
fields total:
13
integrity:
15