Central location test
id:
central-location-test-249-5629511
title:
Central location test
text:
Central location tests are a type of Quantitative research technique. They are product and communication development or marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used. A Central Location Test (CLT) is one in which the research is conducted in a location, such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research wo
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Central_location_test
date created:
date modified:
2023-10-02T07:07:31Z
main entity:
{"identifier":"Q5062112","url":"https://www.wikidata.org/entity/Q5062112"}
image:
fields total:
13
integrity:
13