Customer profitability
id:
customer-profitability-284-12149959
title:
Customer profitability
text:
Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, "a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing th
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Customer_profitability
date created:
date modified:
2023-12-02T19:03:47Z
main entity:
{"identifier":"Q5196468","url":"https://www.wikidata.org/entity/Q5196468"}
image:
fields total:
13
integrity:
13