Megamarketing
id:
megamarketing-255-9332767
title:
Megamarketing
text:
Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power. The public relations element of Megamarketing focuses primarily on businesses familiarizing themselves with the surrounding community, prior to actually entering a de
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Megamarketing
date created:
date modified:
2023-01-04T03:46:48Z
main entity:
{"identifier":"Q6808592","url":"https://www.wikidata.org/entity/Q6808592"}
image:
fields total:
13
integrity:
13