Product proliferation
id:
product-proliferation-255-17267402
title:
Product proliferation
text:
Product proliferation occurs when organizations market many variations of the same products. This can be done through different colour combinations, product sizes and different product uses. This produces diversity for the firm as it is able to capture its sizable portion of the market. However, it can also be considered that marketing so many new products leads to economic resources being wasted; the consumer becomes confused and mistakes are made in the purchase of products. Other problems ass
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Product_proliferation
date created:
date modified:
2023-05-07T00:36:53Z
main entity:
{"identifier":"Q7247787","url":"https://www.wikidata.org/entity/Q7247787"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/8/83/Trend_in_product_variety_for_some_models_in_the_USA.png","width":1504,"height":670}
fields total:
13
integrity:
14