Psychographics
id:
psychographics-183-21211
title:
Psychographics
text:
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions, and values and lifestyles (VALS). Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation
brand slug:
wiki
category slug:
encyclopedia
description:
Qualitative methodology used to describe traits of humans on psychological attributes
original url:
https://en.wikipedia.org/wiki/Psychographics
date created:
2005-09-23T03:58:09Z
date modified:
2024-09-06T14:35:20Z
main entity:
{"identifier":"Q14566736","url":"https://www.wikidata.org/entity/Q14566736"}
image:
fields total:
13
integrity:
15