Viral marketing
id:
viral-marketing-166-24176
title:
Viral marketing
text:
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing strategy that uses existing social networks to promote a product
original url:
https://en.wikipedia.org/wiki/Viral_marketing
date created:
2003-10-27T16:06:54Z
date modified:
2024-08-29T16:08:42Z
main entity:
{"identifier":"Q204255","url":"https://www.wikidata.org/entity/Q204255"}
image:
fields total:
13
integrity:
15