Wait marketing
id:
wait-marketing-255-6483888
title:
Wait marketing
text:
Wait marketing is a marketing strategy in which a company delivers a promotional message to a consumer while he or she is forced to wait for something else. These messages can include posters in buses and subways or video clips at fuel pumps. This phrase was coined by Diana Derval. Although wait marketing has been used by businesses worldwide for years, Derval's works identified it as a key marketing tactic that is now consciously implemented on a regular basis. The forms that wait marketing may
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Wait_marketing
date created:
date modified:
2023-12-07T00:04:10Z
main entity:
{"identifier":"Q7960424","url":"https://www.wikidata.org/entity/Q7960424"}
image:
fields total:
13
integrity:
13